Lightfoot

Stand: G15
Lightfoot is the UK’s only in-cab driver coaching system combining real-time feedback with a fully integrated rewards and gamification platform, turning safer driving into something drivers actively want to do and delivering lasting behaviour change.

Built on the insight that vehicle technology alone cannot reach its full potential without addressing driver behaviour, Lightfoot uses behavioural science, patented ‘nudge’ psychology, and positive reinforcement to improve driving standards and reduce fuel consumption. Across more than 400 fleets and 100,000 connected units in the UK and internationally, Lightfoot has delivered an average 84% reduction in dangerous driving, up to 15% fuel savings, 40% fewer collisions, and 15% lower CO2 emissions. In 2025 alone, Lightfoot drivers saved around 109 litres of fuel for every 10,000 miles driven, helping fleets better manage rising and volatile fuel costs. By reducing harsh acceleration, braking and idling, Lightfoot goes beyond telematics to drive measurable, lasting change.

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