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Andrew Morrison

Andrew Morrison

Co-founder
Aspire Bidding
Andrew Morrison is one of the world’s leading voices in bidding, procurement strategy, and AI-enabled tendering. As Co-Founder of Aspire Bidding, Andrew works with ambitious organisations across the UK to help them win major public and private sector contracts through sharper strategy, stronger positioning, and high-impact bid responses.
Andrew previously founded AM Bid, growing it into one of the UK’s premier bid and tender consultancies before successfully exiting the business in 2023.Since then, he has continued building and advising high-growth businesses while remaining at the forefront of innovation within the bidding profession. Recognised internationally for his contribution to the industry, Andrew was awarded APMP Global Thought Leader of the Year in 2022 — one of the profession’s highest honours.
His spike is that prior to moving into bidding in 2005, Andrew spent 12 years as a social housing professional, including commissioning services and evaluating bids on the buyer side. Andrew is a Fellow of the Chartered Institute of Housing.
 

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