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Mia Pritchard
Business development manager
Focus Group
With over a decade of experience in the ICT sector, Mia works closely with housing associations and organisations to help them work more efficiently and deliver better services to residents.
She supports teams in making sense of their technology, ensuring they’re not overspending, and helping them get the most value from the tools they already have. Mia helps identify opportunities to simplify processes, modernise systems, and improve day-to-day service delivery.
Mia is particularly passionate about using AI in a practical, easy-to-adopt way. She helps housing teams introduce tools like virtual agents to handle routine enquiries quickly, reduce waiting times, and give residents faster, more consistent answers, while freeing up staff to focus on more complex or sensitive situations.
She supports teams in making sense of their technology, ensuring they’re not overspending, and helping them get the most value from the tools they already have. Mia helps identify opportunities to simplify processes, modernise systems, and improve day-to-day service delivery.
Mia is particularly passionate about using AI in a practical, easy-to-adopt way. She helps housing teams introduce tools like virtual agents to handle routine enquiries quickly, reduce waiting times, and give residents faster, more consistent answers, while freeing up staff to focus on more complex or sensitive situations.
Sessions
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How AI is helping Awaabs Law & Resident Satisfaction23-Jun-2026Insight stage - sponsored by Plentific