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Naomi Sweeting
Naomi has over 25 years’ experience as an insight, customer experience and strategy professional. She has worked across the public and private sector including positions at Lloyds Banking Group, Central Office of Information, The Research Factor and The University of the West of England.
Naomi is currently Director of Customer Research & Insight at Places for People, and has held previous senior roles at Grand Union Housing Group and Alliance Homes.
Naomi is passionate about understanding customers’ needs and evidencing the importance of inclusion in driving operational efficiency and customer experience through behavioural science.
The award-winning psychographic segmentation Naomi has developed has now been delivered for 19 housing organisations.
Sessions
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Your customer doesn’t exist: It’s time to drop the ACT (Average Customer Trap)24-Jun-2026Knowledge stage - sponsored by Plentific