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Sarah Beams
Managing director
Harris Poll
Sarah is Managing Director of The Harris Poll UK, where she leads high-impact research programmes that combine advanced analytics with cultural and societal insight to inform strategy, shape service design and optimise propositions.
With over 20 years’ experience partnering with global brands, government bodies, and housing associations, Sarah is passionate about using research to unlock deeper understanding of consumer behaviour, driving growth, improving performance, and delivering measurable commercial impact.
Sessions
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Your customer doesn’t exist: It’s time to drop the ACT (Average Customer Trap)24-Jun-2026Knowledge stage - sponsored by Plentific